Edesen’s Process

6D Marketing ProcessTM

Our Systematic Improvement Methodology

A methodology is only as effective as your willingness to consistently follow it. Oftentimes agencies skip one or more crucial stages when attempting to build a brand or devise an online strategy. At Edesen, we follow a proven methodology that delivers consistent results, regardless of the type of project we are working on. It is our strong belief that repetition improves efficiency while also eliminating costly mistakes. Here is our proven 6D Process that constitutes our systematic improvement methodology.

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Observe > Question > Collect

It is impossible to determine where you need to go if you are unsure where you are in the first place. This is why we begin every engagement with a thorough assessment of your current situation. We delve deep into where you are in your growth strategy, what resources you have available, and the current gaps in your performance. We then perform a competitive analysis that takes advantage of web marketing tools as well as our extensive knowledge and expertise. This thorough situational assessment identifies what you are doing well along with what needs to be improved, changed or introduced.


Predict > Analyze > Establish

Now that we have a clear understanding of your current situation, we can begin to define a path forward. From the information and insights acquired from the discovery phase, we identify the specific programs that guarantee the alignment of your marketing and organizational goals. Working closely with you, we can begin to predict what your business needs while we analyze the best strategies and approaches available. Together, we then come up with a custom approach that is tailored to meet your unique needs and circumstances.


Brainstorm > Outline > Position

Building upon your current situation and the defined path forward, we can now begin to design the specifics of your unique solution. We kick start this phase with intensive brainstorming exercises that yield innovative ideas that will amplify your results and achieve your objectives. We then translate these ideas into a comprehensive outline that draws upon your needs, your strategy, and your expectations. This outline builds the foundation of your specific program requirements and objectives. To finalize the design, we position these carefully selected ideas alongside the laid out requirements in order to guarantee the sustainable achievement of your objectives.


Introduce > Monitor > Optimize

With all the backend preparation completed, it is time to unleash your new strategy on the digital marketing world. This final step in the methodology involves deploying your specific programs into the market so that you can achieve your envisioned objectives. While this may be the last part of the process, we do not just fold up our tents and leave. We maintain our commitment to your success by employing an array of KPIs that provide up to the minute performance tracking on your programs. These reports allow us to optimize your solutions so that they continue to meet your objectives while remaining future proof.


Test > Edit > Validate

You only get one chance to make a first impression. This is why we are committed to thoroughly evaluating solutions before they are released to your customers. After the comprehensive development effort, we embark on testing the performance of the programs on a trial basis. These trials are based on a variety of criterions that will cover the corresponding requirements of each individual program. In case of any misgivings, we edit the programs to make sure that you are fully satisfied with their performance before final validation.



Build > Refine > Communicate

This is where the magic happens as we unleash our creative energy on your specific design. All the planning and preparation in the preceding phases allows everything to start coming together like the pieces of a jigsaw puzzle. Our team of experts will produce comprehensive marketing programs that include effective SEO strategies, intuitive websites, and captivating design services. We continually refine these programs to ensure their efficiency and effectiveness in meeting your specific objectives. Plus, we constantly keep you informed on the progress as our skill and brilliance are put on display.

Your journey to brilliant digital marketing is just 6 short steps away. Contact Edesen today and let’s do brighter together.