Dallas Zoo
Integrated Campaign

Project Overview

With over one million visitors for three consecutive years, the Dallas Zoo is smashing attending records and continues to be one of the city’s most frequented tourist attraction destinations.

Before unveiling their long awaited hippo exhibit, they wanted to spread the word with some strategically placed animated banners on various sites. We designed some animated banners that incorporated the hippos’ introduction with their popular Safari Nights concert series. The digital campaign has helped make the exhibit “wildly” successful.