When Malai Kitchen approached us for branding and a logo to capture their upscale approach to Thai and Vietnamese cuisine, we knew we had to deliver something that exuded credibility. Taking inspiration from the heart of Southeast Asia, Malai Kitchen is a posh restaurant that seeks to bring the age-old traditions of the region to the people of Dallas and Fort Worth, Texas. Our design centered on capturing the intricate architecture and vibrant artistry of the area. The capital “M” at the forefront of their logo is inspired by the vivid colors peppered throughout Thailand and the alluring artwork of Vietnam. Not only is it an aesthetically pleasing design, but its significance runs even deeper through its representation of the common rooflines and writing of the indigenous peoples. The logo doesn’t only look beautiful; it also imbues a rich symbol of the restaurant.