Search engine optimization (SEO) has been around since 1997, and yet many small businesses have yet to implement this crucial online practice. In fact, Forbes calls SEO a necessity for small businesses. Before you hire an SEO agency or start publishing blog posts yourself, it’s important to understand what to expect from your investment and personal efforts.

So, let’s knock out a few SEO expectations that simply won’t happen the moment you start the SEO process.

“I Can be a Top-Ranking Result after a Month, Maybe 2, Right?”

It all depends on what keywords you are trying to rank for and the level of competition. It’s conceivable to rank for a keyword phrase like “small business SEO strategy” after 60 days, but ranking for “SEO strategy” can take years. Some businesses think that once they have an SEO strategy in place, they will begin ranking higher on the search engines immediately. It simply isn’t true. It takes plenty of patience, time, and hard work to build an online presence and rank on the first page of Google or Bing for a heavily sought after keyword.

Right now, there are well over 1.7 billion websites live at this very moment. By the time you read this, that number will be closer to 2 billion. Meaning every day your website has more competition for the coveted first page of Google. So, you can see why you should start an SEO campaign now and have patience in the process.

“I’ve Optimized my Content with ‘X’ Keyword; Now I’ll Rank #1 on Google!”

Optimizing your website’s content is a good first step in the right direction when it comes to building small business SEO, but again, this doesn’t mean you’ll start increasing in rank overnight. Time and patience, along with a lot of trial and error, will eventually garner success.

“We’ve Seen an Uptick in Traffic; We Are Sure to Have More Sales Now!”

Many businesses invest in SEO consultancy to help them reach sales goals. However, just because you’ve seen an uptick in your website traffic, doesn’t mean you will convert visitors into leads. You need compelling content, a pleasant user experience (UX), a logical user journey, and a strategic sales funnel to convert those visitors into leads.

Will Put in The Work for You

At Edesen, our SEO consultants will listen to understand your business and then develop an SEO strategy to maximize your investment. Schedule a time to talk, we’d love to hear from you!


Edesen has been recognized as one of Top 10 Dallas SEO agencies by DesignRush in 2022.