Small business search engine optimization (SEO) isn’t always at the top of a new business’ to-do list. Handling customer service issues and paying the bills usually take priority over publishing blog posts and acquiring backlinks. However, building an online presence with an organic SEO strategy is essential for any size business and shouldn’t be overlooked.

So, what the heck is organic SEO?
Organic SEO refers to tactics or methods used to rank higher on search engines, as opposed to pay-per-click ads (PPC). Paid ads are expensive and only receive 10% of clicks. Since most people tend to trust a link that appears on the page naturally, PPC ads are less effective. 

Why is an effective SEO strategy so crucial role to small business?
Less than 10% of people visit page two of the Google results. So, even if your website is really cool and your product or service is better than the competition, if you’re not on the first page of Google.

How an SEO Consultancy Can Help

An effective SEO campaign takes a lot of time and consistent content publication. For many small businesses, there just isn’t enough workforce available or hours in the day to get it all done. That’s where hiring an SEO consultant can help.

SEO consultancy often includes:

  • The building of an SEO strategy
  • Evaluating opportunities through competitive analysis
  • Optimizing local search listings
  • Providing insights into your business’ rankings
  • Make suggestions through improvements

In short, skilled SEO consultants can help a small business boost traffic and attract potential customers.

SEO Consulting with Edesen

At Edesen, our SEO consulting services help businesses achieve their online potential. We start with a website audit, keyword research study, and competitive analysis to plan a successful SEO strategy to exceed your online goals.